1st Meeting "Benchmarking" @CafeArt

Today LeighAnn showed us a new Cafe and she was also so friendly to book a room for us so that we could have nice working session without disturbing other people or get disturbed by them. There were some paintings on the wall and internet access and also nice little things for a late breakfast.

 I'm not sure how a learning diary has to look like but in a normal diary it's okay to decorate the pages with little drawings, stickers and glitter. I don't want to be that girly but illustrate this blog here with some photos I've taken while we were working. 

Our theme today was benchmarking. Nathalie started and told us about her ideas for doing a research on Facebook. She wanted to compare different cultural heritages shared by different users and also have a look on certain pages on Facebook. LeighAnn had the nice idea that she could focus on Holidays which we all like because on this days people upload quite a lot and the content of this posts have quite some cultural content when they show the world how they celebrate their holidays.

LeighAnn continued and she had done a great little research about cultural institutions in Turku and how active they are in social media.



She also had a look at pocket groups in her case the group was called "The lady birds". A group of british ladies which meet each other and keep up with their british traditions.

 Tom did his benchmarking in a very intersting field. He looked for big institutions who deal with cultural heritage. Not such an easy thing...at least it seemed so for me because there are hardly any big international instituions beside the UNESCO. 

The UNESCO doesnt seem to be very active on social networks. Parts of it are for sure but there is no global player in this global network. We discussed if that might have to do with the thing that the UNESCO is an international project which doesnt want to promote a single national heritage but the idea of a common europe heritage and that is far more challenging. 

Nina took a close look on cultural instituions and museum in Vienna and how they interact with social media. Those who are very popular and attractive for international tourists have more appearance and interaction in the web.

I really loved her speech about a project by "Schloss Schönbrunn" (our translation for LeighAnn was - Sissi's Castle :)) There is "Sissi and Franzl"App where you can take a picture of yourself and paste it on either Sissis or Franzls head and then the programm is looking for a matching partner. Seems to be a very popular app because after the invention the number of followers on social media really raised.

I was the last one in the row and had quite some problems because I think I got the task a bit wrong and mixed it up with the "individual project". My project will be about the personal use and share about cultural heritage through photos and so there are no institutions involved. I looked for some facebook pages like the "Aurora Borealis" but I have to add some more informations to make a real benchmark out of it.